Power of Conversational Hypnosis: Secret to Frank Kern's Success?

In the process of researching conversational hypnosis, once again my efforts led me to a connection to Frank Kern.

Funny thing is, one of my original reasons for suspecting that Kern and Cliff Mee were in fact the same person was that as I got more familiar with the concepts in The Power of Conversational Hypnosis, the more I began to see them in action in Kern's marketing materials.

Apparently, I am not the only one thinking along these lines. Ever heard of Marlon Sanders? yeah, that Marlon Sanders.

He's a pretty heavy hitting marketer. As I was surfing around gathering info about this product (Power of Conversational Hypnosis) I happened to come across an archived article over at Aweber.

I included it below. All I can say is, Marlon and I think alike. (What's that expression about "great minds" again..? ;) )

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Breaking News Flash.....

Hello,

Marlon here.

Important new discovery.

I believe I just stumbled across the secret source behind Frank
Kern's Mass Control:
Conversational-Hypnosis.com

Yesterday, I read a statement that sucked me right in....

It said that perceptions were the door to influencing the masses.
Immediately, like right that MOMENT, I hopped over to Google.
I had to see what I could dig up and discover.

Sure enough. After searching 3 or 4 pages on Google for the
term "stealth influence" I found an obscure reference to the
highest priced ebook I've seen lately.

Two hundred bucks for this deal about "conversational hypnosis."
Which would normally do nothing for me. But then I devoured
the bullet points.

You won't believe what I found. You can read 'em here:

Conversational-Hypnosis.com


All of a sudden I remembered how Frank tells lots of stories.
And right there, it talked about how stories influence people.

Pow! Mass control.

It told the real secrets of establishing yourself as an
authority. When I snagged a copy (I couldn't stop myself), I
read how that an authority must never appear to try too hard or
you lower your authority.

Boom! Frank Kern. Mass Control. It all added up.

Then there were things about "fractionation." And I remembered
how Frank always shows 2 or 3 locations in his videos.

Mass control again.

As I read every single bullet point in the sales letter, I saw the
themes. Which means that perhaps I'd accidentally found the real
hidden source.

This oozed of "pro" stuff I'd never seen the likes of anywhere.
No one else talked about these things. Especially when I read
the transcript of the CD on STEALTH Tactics...page 143...
"The Law of Reverse Effect." Then there were 3 distraction
tactics...changing the topic, confusion and overload.

My mind drifted to the amazing letters of John Carlton...you know
how John always begins with incredible story? Like the one legged
golfer....remember that one?

He LOADS it up with sensory rich descriptions...

That's conversational hypnosis right there. Your conscious mind
gets totally preoccupied thinking about the details....and then
when you come with the embedded command or action words...BOOM!

You respond IMMEDIATELY.

I saw that Carlton does this in almost every letter. And he lays
on the details thick. That's a distraction method called
"Overload."

I remembered that Carlton worked closely with Stompernet on their
first launch. Did that have something to do with it?

You might wanna check out the sales letter right now just to see
what I'm talking about....

Conversational-Hypnosis.com


Here's page 128 where he talks about "seeding hypnotic ideas."
Then on page 210 he talks about "hot words." Tell me John
Carlton doesn't use THAT hypnotic method also. And so does
Frank.

Then there are action accelerators on page 218 and hwo to soften
commands so you don't antagonise people (page 220).

Page 266 reveals how to create emotional triggers with stories.
That's one I have to read soon as I'm finished dashing off this
memo to you. I can't wait to find out what THAT is about.

The thing actually has a formula for persuasion also: absorb
attention, then bypass critical function, activate an unconscious
response and lead to a desired result.

On page 351 is the Zeigarnik effect. I remember Mark Joyner
talking about that. Did he use conversational hypnosis? My
mind REALLY wonders 'bout that one.

If you want to check it out now, you can go here:

Conversational-Hypnosis.com


.... Or just continue reading and then check it out....

Page 352 is about how to destroy resistance with stories.
Then there are 4 levels of nested loops. Page 346...how to
install emotional triggers.

Here are 4 steps to help people change....the 3 purposes of
confusion....no WONDER people feel confused....is this being
done to them deliberately?

...page 507 talks about power tactics, authority strategy and
agreement tactics. Then there are hard, soft, nested, intermediate
and advanced loops on page 524.

Binds and double binds and their roe is on page 543. I ran out
of paper....so I don't have the rest printed yet.

Here is the real kicker....I saw a reference ..... I don't
remember offhand...I'll have to find it....but I saw a reference
to the pick up artist community...which is what Frank had a big
launch in....

Did he stumble across this stuff when he got involved in that?
Is that the real source of Mass Control? Or is this a coincidence?
Is he a hypnotist or does he have an nlp background? Or is he
unconscious of all this?

Is this book the secret source of mass control?

Thos answers have yet to be determined....You can read it yourself
and make your own well-reasoned conclusion...

Conversational-Hypnosis.com

Best wishes,

Marlon Sanders

PS: One thing....this book has some serious techniques in it...
He really does talk about hypnotic methods...if you're a raw
newbie....this probably isn't for you...unless you're just
curious...in which case all bets are off...

Conversational-Hypnosis.com

Conversational Hypnosis for Internet Marketing?

First of all, conversational hypnosis is a growing trend online these days. Probably owing to the fact that some pretty big league online marketers have gotten involved in the production of information products (ebooks, video training, etc.) about this subject.

The Power of Conversational Hypnosis is a top selling Clickbank product currently, and it is published by a guy named Clifford Mee (publisher) & written by Igor Ledochowski (author.)

Now, if you visit the product site and notice their address at the bottom of the page (which is the same address found on all of their autoresponder emails, if you sign up for their free course) you will see what is actually a very familiar address to those that hang out in internet marketing circles:

93 S. Jackson Street
Seattle, WA

Ring a bell? Anyone? Anyone?

Yeah, that's the same return address on all of Frank Kern and cousin Trey Smith's correspondence.

In fact, I have a little theory. If you look at the head shot of this alleged "Clifford Mee" (and what kind of sur name is "Mee" anyway? ) and then look at a head shot of Frank Kern. Stay with me here.

Now, mentally, shave off the Grizzley Adams Who Surfs beard, and give him a short haircut, who do you have? Looks an awful lot like this "Clifford Mee" guy, to me anyway.

So what do you think? Am I on to something here, or just have way too much time on my hands...? Drop a comment below and let me know.

Cheers!

Part 2 - Update:

Well, I earned myself the privilege of eating my hat...;)

I'll take the liberty now to answer my rhetorical question, "What kind of sur name is 'Mee' anyway?..." Simple. It's the kind that belongs to a very real guy named Clifford Mee.

I replied to one of his autoresponder messeges, on a complete whim, razzing him about being Frank and/or Trey in disguise. I honestly thought it would get stuck in an outsourced support help ticket purgatory, and just plain ignored due to my sophomoric humor, if nothing else.

And then his support person proceeded to reply back, confirming very politely for me that she has never heard of "those Frank and Trey guys", and that Clifford and his partner Igor are very real people.

And did I mention? She copied Clifford. And Clifford replied to me, and he copied Megan, and Leah, and...about 4 other members of his support staff, and his business partner Igor...

They were all very polite and laughed it off, but I think this will be the last time I go launching private investigations over who is marketing under what pen name.

Not to go stirring anything else up here but, the question still begs to be answered: Why do Frank and Trey have a mailing address in exactly the same building in WA as Clifford Mee? There is a U.S. post office branch there, rumor has it. Obviously, anyone who wants a P.O. box there could get one, theoretically...

And Cliff (yeah, I call him "Cliff" . He's cool with it. We're kind of "pals" now) did mention that he has met the Blond Jesus of Internet Marketing himself, Frank Kern. Maybe one is the student/mentor of the other?

Oh well, maybe I'll never know, I'm done with this conspiracy theory.

Anatomy of a Sales Letter

I was looking for a site to use as an example for discussing how to write a good sales letter. I found one that I like, for a downloadable information product on How to Stop Debt Collectors from harassing people. (I think part of the reason I chose it is that I have experience being harassed by debt collectors, unfortunately...!)

From what I can tell, this one follows the guidelines provided in "Desperate Buyers Only"- a resource that I highly recommend, by Alexis Dawes. Wish I could use an affiliate link for that recommendation, but I have no idea how to join her affiliate program. last I checked, there was no published link available to do so.

Anyway, this is is a fairly good example of how to structure a sales letter. It starts off by relating to the reader, pushes hot buttons, discusses the competition, defines the problem to be solved, and offers a solution. Strong calls to action peppered in generously.

The images used are pretty compelling and relevant, my only critique would be to use more. The Belcher Button is well utilized, although there could be a touch more polish in the graphic design department.

Desperate To Lose Weight Quickly?

Just updated my Hub called Desperate To Lose Weight Quickly, to give it increased SEO value. Added more images, and broke out the modules (think H tags.) The flow is more intuitive, and the extra white space is easy on the eyes.

Social Media Matrix Report and Cheat Sheets

I just did a new hub on Perry Belcher's Social Media Matrix Report and Cheat Sheets. If you like it or even if you don't,) let me know your alive...! Drop a comment on the hub down at the bottom.

Top 10 San Diego SEO Resources at Hubpages

My latest hub that provides 10 great places to improve your local San Diego SEO efforts. Enjoy!

One Week Marketing Plan Review

FYI, for anyone interested in affiliate marketing and making money online, i just completed a Hub with a fairly exhaustive review of One Week Marketing Plan by PotPieGirl. Check it out.

SEOBook Review

Heard of Aaron Wall? If you're into SEO, you probably have, or should have, by now. Aaron authored one of the best selling ebook courses in SEO back in the day (early 00's sometime) and then transformed that very massive 200+ page resource into a monthly training program.

Rather than reprint a lengthy review here, check out this SEOBook review. It does a good job of illustrating how much value an SEOBook membership provides for the money.

Squidoo Lens Not Getting Indexed?

This is bizarre. I have built plenty of Squid lenses now in the past 2 or more years. I know all the tricks to getting a lens crawled and indexed very quickly after publishing.

Namely, that means 1) Backlinking from other established sites and posts, 2) submitting the RSS feed to feedage and others, 3) running it through Pingomatic, and 4) submitting at SquidUtils - and that is just for starters.

However, I just wrote what I believe could be my best Squid Lens yet, right over here:
Sales Presentation Training

I spent hours on this thing, and it was done for a client no less, so I was really putting my best effort into it. Yet, for some strange reason, it has been almost 10 days now, and the lens has not been indexed in Google, and as far as I can tell, at any of the major search engines... all I can think to say is, ...WTF ??

Normally, my lenses are indexed in a day or less. I have no idea what is going on, and I almost think there is some kind of nofollow or a glitch happening that is preventing spiders from crawling it. Or else, Squidoo is getting slapped again.

Check it out and see for yourself:
Sales Presentation Training on Squidoo

San Diego PR firm Goes Social

Social media, as we all know by now, has become a foundational element of any modern business's overall PR and Marketing strategy. The interesting thing about it is, like so many trends online and off, what started out as a purely "social" trend as in, "lets meet and be friends", is becoming increasingly commercialized, the extent that many "traditional" businesses (i.e. those that paid no attention to the web, or web trends, as a marketing vehicle) are having to hire "experts" to come in and essentially do for their businesses what teenagers do out of sheer boredom, or simply for fun.

This particular phenomenon is growing at such a break neck pace, it's getting a little ridiculous. Just 2 days ago I heard a piece on Marketplace (NPR) about major corporate players incorporating Twitter SEO strategies into their overall plan. It was kind of funny listening to the conversation, because they were actually discussing the fine line between sending out tweets that sounded like "impersonal advertisements" vs. genuine messeges with a social value for their twitter followers. Yet, we are talking about a multi-billion dollar corpoaration, spending millions of dollars now per year, on a platform that allows exactly 140 characters per messege...Not much room to draw "fine lines" there if you ask me. In that scenario, how would a tweet originating from that source not come off as commercial, no matter how hip, casual, cool, or laid back they disguise the messege to be?

Anyway, I digress. My focus is on San Diego SEO and Marketing developments, so let me get back to that. I was perusing the headlines today, and noticed that a local San Diego marketing and PR company called Bold PR recently hired Anne Carr to head up their new Social Media Division. Congrats to Anne, she brings an impressive bio and background with lots of diverse, relevant experience.

What I found interesting is that the company's press release expounded on how Bolt was an "early innovator" of Social Media for growing San Diego businesses, and how Bolt's new division promises to "educate local San Diego businesses..." on the power of social media channels such as Twitter, Facebook, etc. This is all fine and good, and my intent is not to find fault with Bolt here, but this scenario is one that is playing out not just in the local San Diego market, but accross the entire corporate landscape these days. Just watch the headlines - the "Power of Twitter.." is all the buzz these days.

In other words, in my mind, the question begs to be asked: How far can we take the commercialization of social networking? I have seen and heard plenty of Twitterers and bloggers voicing frustration with what has become a constant stream of impersonal advertisements - essentially noise or spam if you will - on Twitter nowdays, and I personally am experiencing it too. Twitter started as viral, social - not commercial - phenomonon that grew virtually overnight, because of an intrinsic appeal. It struck a cord with people, I believe, because it offered a powerful way to stay connected with like minded individuals, without geographic boundaries (a global quality of the Web itself, of course...)

One example that comes to mind is this: Do we send our children to the playground, on a mission to find leads to sell a car or legal services to? If we did, what would the dynamic of their relationships be? The sad part of this is, I landed by chance on a blog post talking about "top 100 ways to make money offline.."or something to that effect, and one of the items listed was: "get your schoolaged child to help you sell your services..." Might be effective, but...really?

On Page SEO

This is a great article discussing on page SEO factors. Enjoy!

San Diego SEO Firm

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Before even thinking about your link building strategy, a website owner interested in improving their rank within search engines needs to build the foundation from which all future SEO efforts will be based.

This foundation is called 'on site' SEO where you alter various code elements on your page to make your site is more appealing to Google, Yahoo, MSN and more. This is sometimes referred to as 'spider food' or 'robot food', because they are the tidbits on your website that search engines love.

Lets take a brief look at the top 5 on site SEO that each website owner needs to pay attention to, in order of importance.

1) Using keywords in the title tag of the HTML header. This gives you the largest impact on search engines ranking plain and simple. Keywords within the title tag will be highlighted for a Google search matching those words.

2) Using keywords in text within your website's body. This is the content of your website and if you don't use your keyword throughout, Google won't see your site as relevant as your competition.

3) Using keywords in H1 tags. Though this is an older technique, search engines still take note of keywords within H1 tags as those are generally used for topic headers and important sections of your website.

4) Using keywords in your domain name. This is pretty self explanatory. If you are selling 'fish bait' in San Diego, an example of a good domain name would be 'www.sandiegofishbait.com'.

5) Using keywords in webpage url. Lets say you don't own the website listed above in my last example, though you still are selling fish bait in San Diego. A good url could be: www.domainname.com/san-diego-fish-bait.html

Utilizing these 5 SEO techniques will definitely help you rank higher within the major search engines; however there are many more techniques that can and should be employed on your website that will help you rank higher for important keywords. Please check back to read my follow up article, highlighting the next 5.

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Tim Sorweid is the Owner/SEO Jedi of Rise and Shine SEO, a San Diego SEO company dedicated to providing top quality San Diego Search Engine Optimization Serivces to small and mid size businesses throughout the country

Article Source: Timothy_Sorweid