I was looking for a site to use as an example for discussing how to write a good sales letter. I found one that I like, for a downloadable information product on How to Stop Debt Collectors from harassing people. (I think part of the reason I chose it is that I have experience being harassed by debt collectors, unfortunately...!)
From what I can tell, this one follows the guidelines provided in "Desperate Buyers Only"- a resource that I highly recommend, by Alexis Dawes. Wish I could use an affiliate link for that recommendation, but I have no idea how to join her affiliate program. last I checked, there was no published link available to do so.
Anyway, this is is a fairly good example of how to structure a sales letter. It starts off by relating to the reader, pushes hot buttons, discusses the competition, defines the problem to be solved, and offers a solution. Strong calls to action peppered in generously.
The images used are pretty compelling and relevant, my only critique would be to use more. The Belcher Button is well utilized, although there could be a touch more polish in the graphic design department.
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